• The ATTA is a privately held, for-profit industry trade group that serves to network, educate, professionalize, and promote the adventure travel industry. We succeed by serving our members and advancing responsible, sustainable adventure travel practices.
• We bring together business members of the adventure travel community, providing networking opportunities year-round, industry best practices, business insights and tools, discounts on travel and business solutions, and access to premier media.

• The ATTA is a community of adventure travel believers. We believe travel, when done responsibly, safely and respectfully, can be a catalyst for positive change for communities, the environment, wildlife, and culture.
• We uphold community values, but do not certify or regulate our members. All members sign our Values Statement.

• Our primary goal is to help your business grow and give you access to a global adventure travel community.
• Joining the ATTA helps your business grow, introduces you to the best and brightest minds in the industry, and allows your business or organization to have a bigger impact by collaborating on a collective purpose. Additionally, your investment in the ATTA helps us to pursue initiatives to drive industry-wide growth and responsible travel practices.
• We are a 100% remote/virtual company with team and members located all over the world.
• Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 1300 member organizations in 100 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents, media members and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future.

• Grow your business in the adventure travel industry through networking, partnerships, knowledge and resources
• Gain valuable industry knowledge through online courses, webinars, in person training, and events.
• Access research reports about the adventure travel industry
• Professionalize yourself or your business in the adventure travel industry

• Community Membership
  • Community Membership is a free opportunity for individuals to join the ATTA and learn from the leaders of the industry, stay in the loop on current industry news, jobs and best practices.
    • Benefits: Community Members receive access to Adventure Travel News articles, educational webinars, an industry-specific job board, and invitations to free networking events around the world.
    • Community members do not get access to the member networking platform The HUB, nor discounts on events, or online courses.
    • Learn more and sign up here.
  • Professional Membership
    • Professional Membership is for individuals building business skills and includes access to the member networking site The HUB, free research and webinars, plus steep discounts on online courses.
    • Professional members do not get listed in the public facing online directory, do not get member badges, nor discounts to events.
    • This membership option is for one person only.
    • See full list of benefits here.
  • Business Membership
    • Business Members receive the same resources, tools and educational opportunities as Professional Members, but their benefits also include brand exposure, company listings in online directories, ATTA event discounts, and other exclusive opportunities for brands.
    • Membership applies to multiple people within the organization
    • The price for one year varies by company type. Find your company type and see the full list of benefits here.

• You can find a list of benefits available here.

• What is the cost of membership?
  • Community Membership is free 
  • Professional Membership is $150 USD per year
  • Business Membership prices vary depending on your company type. 
  • Business Membership for tour operators and accommodations is tiered based on a company's annual revenue. The tiers are as follows:
  • Travel Advisor Membership = $150 USD per year
  • Gear Brand Membership = $750 USD per year
  • Industry Partner Membership = $1,000 USD per year
  • Tourism Board/Ministry Membership is tiered as follows:
  • City/County = $1,000 USD per year
  • State/Province = $1,500 USD per year
  • National/Regional = $2,500 USD per year

• When is payment due?
  • Membership fees are paid annually. You can join at any time and your renewal payment will be due one year from the day you join. You will receive an email when you join that contains a membership expiration date. You will also receive renewal notification emails prior to that date.
  • You may pay by credit card, bank transfer, or through our payment partner Flywire which allows those outside of the US to pay using their own currency. If paying by credit card, there are options for one time payments or auto renewals, in which case the credit card used will be charged once per year at renewal time. Auto renewals can be canceled anytime.

• How can I check to see if my membership is still active?
  • Business Members: You can check our Active Members listing to find your business membership listing. If your membership has expired, your business will not be listed on this page.
• When does my membership expire?
  • Membership fees are paid annually. You can join at any time and your renewal payment will be due one year from the day you join. You should have received an email when you joined that contains a membership expiration date. You will also receive renewal notification emails prior to that date.
• Do members ever get removed from ATTA?
  • ATTA is a voluntary membership organization and reserves the right to refuse or revoke membership for any reason in its sole discretion. Violation of the Values Statement or Code of Conduct will result in review and possible revocation of membership, with membership dues refunded on a pro-rata basis. ATTA also reserves the right to refuse attendance of an individual or company to an event for any reason in its sole discretion.

• Can I get a refund for my membership?

  • Membership cancellations received within 30 days of joining may be eligible to receive a full refund less a $25 service fee as determined by ATTA in its sole discretion.

  • Cancellations will be accepted via fax or e-mail, and must be received by the stated cancellation deadline.

  • Cancellations received after the stated deadline will not be eligible for a refund.

  • All benefits of physical or digital format received by member organizations must be cancelled/returned to the ATTA.

  • All refund requests must be made by the organization’s primary contact or credit card holder.

  • Refund requests must include the name of the organization, card holder, and/or transaction number.

  • Refunds will be credited back to the original credit card used for payment.

  • The above policies apply to all ATTA memberships unless otherwise noted in membership materials. Please read all individual materials thoroughly for any specific policies.

• ATTA policy is that one brand can be promoted per membership. For marketing and PR companies that promote multiple brands, the brand being promoted must also be an ATTA member. If you represent multiple member brands, contact us to learn about how to manage multiple HUB accounts.

• I'm not sure what my company type is, how can I find this information?
  • Terminology varies from country to country, so what may be a tour operator in one place, may be a travel advisor in another. This article, Understanding the Supply Chain of Travel, may help you find the ATTA definition for your company type.
• I am a DMC, which category do I fit under?
  • As a DMC, you should join as a Tour Operator.
• If you don't fit a category, you likely are an Industry Partner.
  • Industry Partners provide products and services to adventure providers, such as consulting and advisory work, marketing, PR, advertising, technology, legal services, financial services, transportation booking services, ect. Universities, associations, rep companies and publishers also fall into this category.
• If you still are unsure about the correct company type for your membership, contact us.

• I'm ready to join as a member, how do I do that?
  • You can join as a Professional Member here.
  • To join as a Business Member, find your company type on this page and click the Join button. Fill out the form, enter payment information, and wait for the confirmation.
• I need an invoice in order to purchase membership, how do I get one?
  • If you need an invoice, contact us to request one.
• How do I join if I am media?
  • Media membership works differently. Click here to learn how to join as a media member.

The Adventure HUB, also called "The HUB", is the ATTA members-only social networking website where members post photos and videos, engage in industry-affecting discussions, and network with peers, media, and more from around the globe – all year long. The HUB is also how members access their membership benefits and a comprehensive, interactive membership directory.

HUB access is reserved for Professional and Business Members only.  HUB access is not included in Community Membership. To learn more about membership opportunities and benefits, please visit our Membership page.

If you are a Business or Professional member, you can click here to create your HUB account.  Please note that a HUB account is not automatically created when your  membership is activated. Because The HUB works like a social networking website, you and members of your team will need to each create your own individual accounts to access The HUB.

If you just joined as a Professional or Business Member, it can take up to 24 hours to process and activate your membership. You will receive a welcome email from us with confirmation of your membership when it has been processed.

Tip: You may want to add [email protected] to your contacts, so that the email does not get filtered as spam.

Once you receive your welcome email, you can sign up to access The HUB here. Please note that a HUB account is not automatically created when your  membership is activated. Because The HUB works like a social networking website, you and members of your team will need to each create your own individual accounts to access The HUB.  Click here to create your HUB account.

Tip: Be sure to use your company email address when you sign up.

Business Membership grants HUB access to all employees of the member company.  Membership benefits are granted to the organization as a whole and then accessed via individual HUB accounts.  If you would like to sign your employees or colleagues up for the HUB, send them this link and ask them to create their own HUB account with their personal company email address.

Individual memberships  like Community, Professional and Travel Advisors allow for only one person to have a HUB account.

Yes, your marketing or PR contractor can create a HUB account to promote your brand. Contact us to add them to your account. 

Member benefits are granted to the organization as a whole and then accessed through individual HUB accounts. Therefore, a company-level login is not required. See above to learn how to access the AdventureHUB. 

• I already have a personal HUB account but I can’t remember my login information
  • If you think you already have a HUB account. Try logging in here.  You can also reset your password here.
• My company is a member but I don’t HUB access yet
  • If your company is an active Business member, you can access the HUB by creating a personal HUB account here. Be sure to use your company email address.
• I am not sure if I have a HUB account
  • You have a HUB account when you sign-up for HUB access and create your own unique login information. HUB accounts are not created for members when they sign up.  Members must create their own HUB accounts to access the HUB.   If you are an active member, but haven’t created your HUB account yet, you can do that by signing up here.
  • If you are unsure if you have created one in the past, you can try your log-in information and email   You will get an error message if we have no record of your email address. If you get that error message, you can just sign up here as a new member.  If we do have your email address on record, you can then just reset your password here.
• I think my membership expired–how can I renew my membership?
  • Contact your regional Community Lead here.
• I am an active Professional or Business member, but I am still having issues accessing the HUB.
  • We apologize for this inconvenience. Please let your regional Community Lead know and we will work quickly to resolve this issue. Find your regional Community Lead here.

The new HUB is hosted in a new online community platform, Circle, and transferring saved contacts or HUB shares is not possible. Your membership account information: ATTA profile and company profiles, as well as access to your membership benefits, will not be affected. We recommend saving contacts and HUB shares you want to keep before 30 September 2024. For questions or concerns, please contact [email protected]