© ATTA / Charley Voohis - AdventureWeek 2019


The ATTA is a community of adventure travel believers. We believe travel, when done responsibly, safely and respectfully, can be a catalyst for positive change for communities, the environment, wildlife, and culture.

Joining the ATTA helps your business grow, introduces you to the best and brightest minds in the industry, and allows your business or organization to have a bigger impact by collaborating on a collective purpose. Additionally, your investment in the ATTA helps us to pursue initiatives to drive industry-wide growth and responsible travel practices.

Find the best category of membership for you below to join ATTA’s community of Active Members, Ambassadors and Adventure Champions.

Value Statement

All ATTA members sign a value statement. It is the thread that binds this community, as we strive to create a future where travel has a positive impact on communities, culture, wildlife and nature. While no organization is perfect in its actions regarding responsibility and sustainability, we feel it should be the intent of every organization to move towards such goals. You can read our Values Statement in several languages below.

Arabic  |  Chinese (Mandarin)  |  English  |  German  |  Portuguese  |  Spanish


Community Membership is a free opportunity for individuals to join the ATTA and learn from the leaders of the industry, stay in the loop on current industry news, jobs and best practices.

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Professional Membership is for individuals building business skills and includes access to the member networking site The HUB, premium research and webinars, plus steep discounts on online courses.

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Business Members receive the same resources, tools and educational opportunities as Professional Members, but their benefits also include brand exposure, company listings in online directories, ATTA event discounts, and other exclusive opportunities for brands.

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Still unsure which membership is best for you?

See the comparison below.



$0 /year

  • Free Research (Community)
  • Free Webinars (Community)
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$150 /year

  • Free Research (All)
  • Free Webinars (All)
  • Access to the Adventure HUB with Personal Profile
  • Discounts on Training Courses
  • Member Pro Shop
Learn More


Most Popular
Price Varies by Company Type
  • All Professional Benefits for Your Full Staff *
  • Company Profile in HUB *
  • Publishing Press Releases on AdventureTravelNews
  • Adventure.Travel Listing **
  • Discounts on Events
Learn More
* Travel Advisors and Media are treated as Individual memberships and do not receive company profiles or benefits for full staff
** Access to Adventure.Travel listings vary by company type

Take advantage of these benefits and more. Sign up to become an ATTA member today.

Still have questions?

Visit our FAQ page or contact a Community Lead for your region below.