Buyers Welcome to ATTA!
Are you an Outbound Tour Operator, an Online Travel Agency, or a Travel Advisor? Are you working in Product Development for your company and designing new itineraries? Then this page is for you!
© ATTA/ Hassen Salum
Why ATTA?
ATTA brings together the entire ecosystem of Adventure Travel professionals sharing the same values and vision in doing tourism better, sharing best practices, and inspiring sustainable tourism solutions.
Connect with high quality suppliers from all over the world
- Direct experience through hosted opportunities
- Pre-Schedule meetings during marketplace sessions at events
- Network at free AdventureConnect gatherings around the world
Get exposed to the best adventure media in the world
- Receive a media kit with tips and guidelines on how to pitch to media
- Join one on one meetings with media at ATTA events
- Members get Journalist alerts when media are looking for sources for their stories
Meet Destinations / Tourism Boards focused on adventure
- Experience destinations first-hand as a hosted buyer
- Get alerted to FAM trip opportunities
- Multi-day Pre-Adventures before ATTA signature events
Stay up to date with market trends
- Access Research Reports including the annual Adventure Travel Trends Snapshot
- Attend events with industry leaders and take part in conversations
- Receive Adventure Travel News with articles and news from our community and updates on trends, etc.
Get Consumer Exposure through Adventure.travel
- Tour Operator & Travel Advisor members of ATTA are listed on Adventure.Travel, ATTA’s consumer-facing brand. It is the go-to source for information on adventure travel that prioritizes thoughtful exploration, sustainability, and the transformation of people and places for the better. With an audience of 57K+ and 89% from North America, this is a great exposure opportunity, with also a chance to submit content in an ongoing basis.
Access Sustainability Resources
- Travelife for Tour Operators access to online training and practical tools for sustainability management and certification.
- Sustainability resource center to connect with tools, resources & partners for becoming more sustainable.
Adventure Business Training & Courses
- We have designed for you a set of online courses to support your business. If you are new to the industry or a small business, you might be interested in Business Management or Safety & Risk Management
- If you work with wildlife tours you might be interested in the Protecting Animals & Nature in Adventure Travel course.
- Learn more.
On Demand Library with More Training & Resources
- Destination showcases featuring the adventurous side of tourism destinations
- Meet the Experts webinars in varied areas such as Marketing, Travel Insurance, Waiver and Release forms, Branding, Accessible Tourism in Adventure Travel, Diversity and Equity in Adventure Travel and more.
- Learn more
Ready to Join? Become an ATTA Member
Upcoming Events
Hosted Buyer Opportunities
One of the greatest perks of being part of ATTA as a Buyer, is to access the many hosted opportunities in multiple events all over the world. ATTA members get notified first and member applications get priority.
See the current open applications and opportunities below.
Adventure Travel World Summit
Meet with suppliers and destinations from all around the world at ATTA's signature annual event, held in a different country every year. Buyers may apply to be hosted. ATTA Business Members may purchase tickets at a significantly discounted member price.
When new events are available they will appear here, so check back or join as a member to be notified.
AdventureELEVATE
AdventureELEVATE events are your chance to meet with suppliers from the host country as well as the surrounding region in an intimate setting. These events include pre-adventures, one on one marketplace meetings, inspiring speakers and educational content.
When new events are available they will appear here, so check back or join as a member to be notified.
AdventureNEXT
AdventureNEXT events are your chance to meet with suppliers from the host country in an intimate setting. These events include pre-adventures, one on one marketplace meetings, inspiring speakers and educational content.
When new events are available they will appear here, so check back or join as a member to be notified.
Adventure Week
Designed by adventurers for adventurers, AdventureWeek is a fully-hosted intensive familiarization trip (FAM), in which the ATTA partners with a destination to feature the best adventure travel products on offer. In addition to experiencing adventure travel in the destination, AdventureWeek participants meet with local operators and ground suppliers during two or three MARKETPLACES during the itinerary.
When new events are available they will appear here, so check back or join as a member to be notified.
AdventureFAM
ATTA’s AdventureFAMs bring together a vetted group of esteemed travel trade professionals to travel to a destination and experience a nature-based active itinerary.
When new events are available they will appear here, so check back or join as a member to be notified.
2022 Adventure Travel World Summit Lugano, Switzerland
To the entire 2022 ATWS Team, thank you so much for this amazing event. It was my first, and hopefully there will be many more to follow. As a relatively new ATTA member and business owner within the adventure travel community, coming to the ATWS felt like coming home to a family that I didn't know I had. This was so much more than a business event, and yet, it was also so fruitful from a business perspective. The meetings I had were productive and exciting, but becoming a more active part of this community was truly life-changing. After what our industry endured in the past two years, it was cathartic to hear the stories of others who rose to the challenge, pivoted where necessary, and looked after the team members, global communities, and lands that rely on them. I received great insights and guidance from industry veterans, exchanged ideas with fellow buyers, and fell in love with new potential destinations that were shared with me by the suppliers I got to speak with.
Ready to Join?
Types of Memberships for Buyers
Learn more about the different membership types for buyers by clicking on the links below and then select the most fitting category on the membership application form.
Outbound Tour Operators
Business level Membership for all employees of your company
Tiered price based on revenue starts at $350 USD per year
Travel Advisor
Business level membership for one individual travel advisor
Must have a certification number such as IATA, CLIA, or ARC to qualify
Price is $150 USD per year
Travel Agency
Business level membership for all employees of a physical or online travel agency (OTA)
Price is $1,000 USD per year
Become an ATTA Member Today
ATTA Community Team
Contact Us
We want to hear from you! What are your needs and challenges?
From technology and AI, to Sustainability & Certification or CRM tools we want to stay relevant to our buyers audience and support you with solutions, tools, and conversations.
If you have any questions about joining ATTA as a member or if you have any ideas or suggestions on specific topics you would like to see addressed in our event content, research, webinars, or articles, please let us know.